What's a Book Launch Like?

"I set up the amazon ads as much in advance as i can, so to lay gat the pters up ill set up ad so they start ticking it, like, really low eand like, five dollars a day or whatever. And then, and when we get to cutlate the day before, i'll up it. It depends, you know, maybe 500 dollars aday or something, just for a day or two, am," he said. "And what else? Um, like book bub new release. I've done a few of those lately."