How to Build a Successful Speaking Business

Many people think the role of a professional speaker is a mirror shining back on them. They forget that if you've got 10,000 people in an audience and you're speaking for an hour, that's not about your hour. It's about their 10,000 hours that you're responsible for. That means understanding with empathy, what the people in the audience are thinking. The ability to hit the show me that you know me button. And more than that, like what's come before you because it can be ridiculously irresponsible for you to show up and deliver your 60 minutes without knowing what happened eight hours prior.