B2B Growth cover image

Stop Losing MQLs, with Maia Morgan Wells

B2B Growth

00:00

Are You Getting More Ideal Leads?

Olivia: So do you see the play towards these three as a way to kind of stop losing m c ls, or to maybe generate more ideal leads? What was that kind of maybe behind the scenes conversation, or what pushed you in this direction? Well, i think part of the motivation is that little phrase i said for which is, it's hard to be all things to all people. It helps us to really focus our energy a little bit more into these different verticals. And, like you said, so that we are drawing in the right type of leads.

Play episode from 11:19
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app