
Stop Losing MQLs, with Maia Morgan Wells
B2B Growth
00:00
Are You Getting More Ideal Leads?
Olivia: So do you see the play towards these three as a way to kind of stop losing m c ls, or to maybe generate more ideal leads? What was that kind of maybe behind the scenes conversation, or what pushed you in this direction? Well, i think part of the motivation is that little phrase i said for which is, it's hard to be all things to all people. It helps us to really focus our energy a little bit more into these different verticals. And, like you said, so that we are drawing in the right type of leads.
Play episode from 11:19
Transcript


