5minutemarkmakeover.com is a weekly podcast from John Sutter, featuring tips for starting and growing your online business. This week's guest is Ray Edwards, author of the book "Writing riches" The pair discuss how to write good sales letters or automated email campaigns. And why you don't want to go down that road when it comes to creating an effective website.
Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element most people overlook. Skip it, and watch your sales tank. If you want to dramatically improve your sales letters, email campaigns, pitches, and landing pages, don't miss this episode!
Visit http://buildingastorybrand.com/6 to get an unedited version of the interview with Ray Edwards, along with a video of Don's website critique.