3min chapter

eCommerce Evolution cover image

Episode 228 - The State of eCommerce, the Economy, and What to Do Next with Jeremy Horowitz

eCommerce Evolution

CHAPTER

How to Overdo Your ROAS

You are not your ROAS. You can dig into some of the minutians, some of the complexities of your numbers to unlock decisions and understand a little bit more where you lean into and what you lean out of. But I think this is one of those things too that a lot of people do. We're like, let's just run, you know, bottom of funnel search. And then, yeah, wait for those CPMs to go down because that was one of the beautiful things about the early part of the pandemic.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode