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How to Overdo Your ROAS
You are not your ROAS. You can dig into some of the minutians, some of the complexities of your numbers to unlock decisions and understand a little bit more where you lean into and what you lean out of. But I think this is one of those things too that a lot of people do. We're like, let's just run, you know, bottom of funnel search. And then, yeah, wait for those CPMs to go down because that was one of the beautiful things about the early part of the pandemic.