The Material Appetite of the Other 96% of Humanity

There's an argument within China right now that if the government starts to take a backseat, many of these Chinese companies can be quite competitive. What do Americans not understand about the material appetite of the other 96% of humanity? It's value driven,. My favorite Chinese EV company right now is a company called Wu Ling Saltura and it's a $5,000 electric vehicle for Asian mega cities.