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5 Steps To Drive a Sustainable User Acquisition Strategy with Casey Winters, Eventbrite

Traction

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How to Scale User Acquisition

In terms of scaling user acquisition, I find that operations is a dirty word for how you want to scale. GrubHub had one person on their team and they were managing $10 million all by themselves. Why? Because we invested in process. We invested in software. And last but not least, can I use humans? There is a pyramid of impact you can optimize for user acquisition. It's OK to be inefficient. But you want to try to identify what those are and root them out.

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