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A process is number one for creators. We had that happen enough times for us to actually quit, right? Like, not only did it happen a lot, like we stopped, we right? We had already decided that, like, this is too much. And once we figured realy, we think we could do this consistently for the next 20 year ye,. because we had made so many videos that we thought, i don'ty want to do that ever again or even in ten years' time. Ye, then you can frame everything through that and build on the creative audience of your show. It's sustainable for us after that. After that comes modetization, sgas,