Introduction

Long-time Apple expert, podcaster and tech savant Rene Ritchie joined us in his role as YouTube liaison to discuss monetizing and revenue sources for aspiring and established YouTube content creators. Rene talked about YouTube as "the most accessible culture endeavor ever seen," and provided useful and practical points for content creators in our work shifting world -- including thinking like a viewer, not relying on algorithms and making use of cliffhangers. Rene spoke of his own personal work history and his role as a leading expert on Apple products, and we explored a range of other issues, including platforms as publishers, AI, personal branding, non-profits and encryption. A range of live listener questions were answered adroitly by Rene. An illuminating tech hour!