Building a Great Pipeline

I think people are concerned with the failure rate, but I explain to people you build it in. How you do that is really important. If you can manage that very well and offset that against the wins, then that's a great win all around. And we've built these processes out with our team because an advantage that we have is that our team is there in China. During COVID, people were attracting, they were scared, they didn't know what was going to happen. So instead of selling that brand, I had a terrible offer from an aggregator, because I was thinking about just focusing 100% on toys. But after launching only a few SKUs, we doubled the