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Tom Dixon on Designing With Longevity in Mind

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How Society Places Value on Materials

Designers struggle to convince people that sustainable materials are worth the money they cost. Recycled material typically performs less well, looks cheaper and is more expensive because you've had to recycle it than virgin material. "We're dabbling with people's perceptions on the value of different materialities," he says. 'The shift from electrical lighting to electronic lighting is a moment in time where things change'

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