
RC: Building a Startup in Clinical Research with Sam Whitaker, Co-Founder, and Co-CEO of Mural Health
Outcomes Rocket
00:00
The Sponsor Approach to Product Design
In the early days of Green Fire, you really focused on the sites as the end user. You could have a site approach to have them adopt the technology and also a sponsor approach. Tell us like how you came to that to pronged approach, which is not something many companies really do in this space.
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