The GrowthTLDR Podcast. Weekly Conversations on Business Growth. cover image

EP99: How Todoist went from a Side Project to Millions of Weekly Active Users

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

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Sales model, pricing strategy, and future plans

The speakers discuss the sales model of Todoist, focusing on self-serve and the importance of mobile for growth. They also talk about pricing and packaging strategy, with a desire to explore a limit-based business model in the future. The chapter concludes with a discussion on the significance of in-app upgrade points and the interview with Patrick Campbell.

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