Shake Shack's CMO Jay Livingston at Brandweek 2022, Professionalizing Smaller Companies and Developing Marketing Strategies
Marketing Vanguard
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How Do You See the Role of the CMO Evolving
The Shake Shack CMO talks about the role of marketing and how it's evolving. He says he doesn't have to necessarily be in Instagram every day but still looks at social media when hiring new employees. Says his culinary development comes through marketing as well so they're doing a 'Hot Ones' collab with McDonalds.
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