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Fandom Beyond Tech: Musk, Tesla, and the Sports Parallel
This chapter explores the intense loyalty and cult-like following surrounding figures like Elon Musk and companies like Tesla, paralleling it with sports fandom. It examines how personal identity and social belonging drive these technological allegiances and the implications of partisan politics on community dynamics. Additionally, it discusses the evolving nature of consumer loyalty, financial interests, and the impact of modern phenomena like gambling and cryptocurrency on fandom in tech and sports.