How Brands Can Deliver Value Back to the Consumer

Research shows that the best thing for brands to do is invest in some sort of, you know, significant innovation. Apple introduced the iphone during the beginning of the financial crisis and the six year long unemployment recession we had following two thousand and eight. So this is a moment in which brands need to make sure there is a perceived alignment of interest between what they are doing to cope with something like inflation,. What consumers are looking for is their making decisions about what to keep as a high priority in their purchasing decisions.