The Great Copywriters

Marketing is like a chain of beliefs that you talk about, right? So can you, and i know the way that you kind of articulate it as you think about these five light bulbs. And if you study these direct response copywriters, their sales letters, it's just its education the wholei like long sales letters too. The final 25 % is the pitch. That's how i look at it. I see marketing as education. Who was it a peter drucker? Someone had a great quota on this, wherethe marketing is to make selling unnecessary. It fels lie triangle, but you feel lat you're being sold to. But the great guys, they're educating