Methods for studying cultural differences

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Dr. Shinobu Kitayama is Robert B. Zajonc Collegiate Professor of Psychology and Director of the Culture & Cognition Program at the University of Michigan. His research revolves around cultural differences and similarities in a variety of mental processes such as self, emotion and cognition. He has focused on comparing people from Asian countries such as Japan, the Philippines and China with Americans.

In this episode, we start by talking about cultural neuroscience, how brain processes are malleably shaped by cultural tools and practices, and how to integrate mind, brain and culture. We then discuss the self, well-being, and emotional experiences and emotion norms. We also talk about differences in cognition between farmers and herders, and differences between people who harvest rice and people who harvest wheat in China. Finally, we discuss the main differences in cognition between Westerners and East Asians, and where they stem from.

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