Dissecting GTM for Successful Integration
M&A Science
00:00
The Catch All Sales Process and Enablers
The team would discuss enablers required to achieve the revenue objectives of the deal. This is where you ask the sales team, what do you need to be successful? Is there something in the process from the business that we're bringing over that enables success that we don't want to break? So this is really a good opportunity for the combined teams to build the optimal process. The support is self-supporting and also enables cross selling if you're bringing new products into the picture.
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