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3min chapter
Interview with Phil Barden: author of Decoded
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Exploring Friction and Senses in Marketing Strategies
This chapter explores how incorporating friction in marketing can elevate perceived quality, drawing on Apple’s successful strategies. It also emphasizes the value of engaging multiple senses in marketing and concludes with a personal reflection on classic and modern literary pursuits.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode