Product Marketing - What's Your Journey Been Like?

Marketing is one of those things that i suspect in some is kind of like engineering. It's all about generating awareness atd interest, especially when you work for an early stage start up. There's a matter of targeting beyond just the general public to target people who might have a problem with your product or service. And then figuring out how to get in front of them in a way that resonates instead of being annoying. That has been my experience watching marketing go more and more on Twitter.