Marketing Automation

A lot of people use attribution models to defend things that they're already doing. Unlinked in, i think it's a corpe. Reason that i've been cessful, both in that model and on linked in, is because i'm deep in the data,. Not the data that typically people look at. So im looking at who's commenting, what are they saying, who's sending me dms? What are they asking for? When people are coming to sales conversations away using the same language that we use on the podcast, a lot of them are. And so those, those tative signals, give me the most insight.