6min chapter

Limited Supply cover image

S5 E3: News Break: Whatever Happened to Allbirds/Fashion’s Biggest Empire/Amazon Streamlines Packaging

Limited Supply

CHAPTER

Consumer Perspectives on Brand Loyalty and Single-Product Strategies

This chapter explores the expectations for brands to excel in specific product categories and the advantages of having a single product. The conversation also touches on the challenges faced by brands in 2022.

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