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2: Churn and Return

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The Economic Value of Knowing Real Time Viewership

The value of real time viewership goes beyond the one-to-one metric. Viewership is important, but what's more important is customer affinity. The valuation of that content means that people are not cancelling. If you say we have a really low churn, and wer we have titles like squid game that are bringing in high acquisition subscribers, you're at the point were, yo can go, yew.

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