What's the Point of Marketing a Course?

Marketing is like a game of mario, right? You don't want to just sell hay. This is what the product will enable you to do. And one of the things that i guess, going back to this idea of bridges transformation, that that kind of image that came into my head was somebody tried to explain marketing in n kind of a easy to understand terminology. How do you s thing is, that is exactly right, actually, a perfect sedway into the final section here. I want to talk about this messaging arc, because this is one thing we have had drilled into our head from billy.