4min chapter

How Leaders Lead with David Novak cover image

#146: Alan Mulally, Former CEO of Ford Motor Company – How to work together

How Leaders Lead with David Novak

CHAPTER

The Importance of Research in the Automobile Business

Marley: I was the first executive to join the automobile business that came from outside of the automobile business at that time. He says he arrived in Detroit and realized there's not one Ford branded vehicle. "Holy cow, you have really done your research, David, as usual," Marley recalls being asked by a journalist about his Lexus LS430.

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