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4min chapter
Richard Banfield: ‘A product is a non human salesperson’
Make It Happen Mondays - B2B Sales Talk with John Barrows
The Relationship Between Product and Sales
A product is no less important than the sales person and the sales process itself. It must convey the value in same way that a sales person would convey value to you. Product design is critical, unless you don't understand what you're doing it's going to end up looking like an act of tat. You tend to make it pretty and beautiful, but you don't make it sell sir,. It doesn't selling if you don't tell yourself how to move yourself from what we call 'technically, a satanist' to "sales conscious incompetence"
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