Is There a Category of a B M?

When you do something that creates widespread awareness, a lot of people hating on it. And i think sangram just did a masterful job of desin ing and building the category of a b m. I think there's canbes like strategy fatigue, or people half bake something and they call it a bm. That's one of the absolute mo most important things you can do. You have to have a focused, strategic approach, or it's really hard to win.