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How brand can become your company’s greatest asset - Jonny Bauer

Uncensored CMO

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Navigating Business Transformations

This chapter examines the dynamics of private equity and its contrasting focus compared to public companies, emphasizing the necessity of clear mandates and collective goals during transitions. It highlights the complexities of brand execution and the strategic importance of aligning stakeholders with success metrics while adapting to market demands. Through specific examples of evolving brands, the discussion showcases how effective communication and collaboration are crucial for successful organizational change.

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