The Cost of Inaction

The exercise is a thought exercise before you actually make that leap. You write down all the worst case scenarios, then you identify the actions that you could take right now to mitigate those negative outcomes. When you do that, you're like, huh, this really isn't all that scary. There will be some benefits of an attempt or even partial success if you were to embrace this new thing and what is the cost of inaction in three, six or 12 months?