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5 Businesses. 5 Fixes. One Playbook | Ep 937

The Game with Alex Hormozi

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Rethinking Advertising: The Shift from Metrics to Branding

This chapter emphasizes the need to move from a purely quantitative approach in advertising to understanding the psychological drivers of customer behavior. It discusses the pitfalls of the 'roas doom loop' and advocates for a focus on long-term branding strategies over immediate direct response marketing.

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