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Palo Alto: A Conversation with Malcolm Harris

Peoples & Things

CHAPTER

The Power of Naming

The city grows up in the shadow of the self and so it's almost like the city is named after the system. I was surprised that it hadn't been used this way much throughout the literature, like the regional business literature. And I think partly because it was like kind of obscure. More bridge dominates our understanding of those events partly because he was really good at branding.

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