#76 - The Architecture Of Unforgettable Branding | Sophia Athas
Agency
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The Art of Distinctive Branding
This chapter explores the multifaceted nature of branding, emphasizing the need for tailored strategies that resonate with specific audiences. It highlights the playful and dynamic aspects of branding, advocating for innovation and adaptability to maintain relevance in a competitive market. Through a discussion of brand identity and strategy, the chapter underscores the importance of establishing a solid brand foundation before diving into design and packaging.
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