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Cathy Marcus | Global Chief Operating Officer and Head of U.S. Equity at PGIM Real Estate

Leading Voices in Real Estate

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The Importance of Innovation in a Firm

It's interesting because I there's a different mandate when you've been around for 50 years, whatever the number is. And it's clear that a platform like ours, we don't have to be as reactive, right, we can be a bit more strategic in what we want long term. So how do you then manage this and manage your team and manage your relationships to be innovative and to take advantage of that size and scale? There's a balancing act in all of that. We are often surprised by how innovative we are because we are from a branding perspective right where the rock,. The vast majority of our innovation these days is focused on technology on data, eventually on artificial intelligence and machine

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