Ginger and Zir the German cognitive psychologist, he says, hang on for a second. If you present these problems in a way that's ecologically natural, instead of a logic puzzle, people are not naturally good at that sort of thing. So they have a huge body of literature showing how often we get it wrong when we're presented with a problem to solve. And then I like to talk about Hugo Mercier's latest book, Not Born Yesterday. The Hugo makes the point that all the anecdotes,. just say the ones you've been recounting here and you do in your books. They're just anecdotes. Most people don't fall for cults. Most people that go to

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