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Guest Jon Smart: Organizing for Outcomes

Troubleshooting Agile

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Incentives Drive Behaviour

Incentives Drive Behaviour and Behaviour Drives Outcomes. To get a different result there has to be a change in behaviour we have to do something differently. Threat the threat response is double the strength of the incentive response. It's twice as strong it kicks in twice as quickly and it lasts twice as long cortisol. Dopamine in terms of the incentiveresponse the reward response is half strength. So from a neuroscience perspective there is incentive and there is threat.

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