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Apple's Smart Guardian Role in Health
I think what Apple can position themselves successfully as is a preventative care kind of watchful guardian role. The problem with that is that biowarable markers aren't that predictive. They're actually good kind of baseline markers for general health in many ways. So I think they'll struggle there if there's no integration with actual blood markers and other bio-walkers that they don't have access to through their devices. But the brand itself I think will be a really strong kind of intelligent guardian brand that they can build.