67| Nathan Barry: How To Be A Billion Dollar Creator
The Dan Go Podcast
The Growth and Potential of the Creator Space
This chapter explores the size and growth of the creator space, discussing the ripple effect of unethical behavior, the ease of becoming part-time creators, and the increase in sophistication around pricing and marketing. It also highlights the expanding audience sizes and the potential for creators to build real companies with substantial equity.
Welcome, listeners, to another truly transformative episode of The Dan Go Show! I had the privilege of sitting down with Nathan Barry, the brilliant CEO of ConvertKit, in this episode! Nathan is one of the coolest, most down-to-earth guys I know, and I just know that you're going to love listening to this eye-opening conversation with him!
Nathan shares invaluable insights into the world of business, creativity, and genuine connection. His journey, from being a creative entrepreneur to leading a nine-figure company, is nothing short of inspiring, and we explore the core principles that fueled ConvertKit's success, including the art of delegation, prioritizing meaningful connections, and the evolution of a creator's path. His perspective on the future of the creative space is revolutionary, emphasizing the shift towards authenticity and the profound impact of real-life experiences on online content.
Whether you are an aspiring entrepreneur or a seasoned creator, I think that this episode will serve as a goldmine of wisdom for you, so I hope that you will join us as we uncover the secrets to building a thriving business, balancing personal and professional life, and navigating the ever-changing landscape of online content creation. If you find this conversation insightful, be sure to subscribe on your favorite podcast app if you aren’t subscribed already so that you never miss a new episode, and if you would share the podcast with at least one other person you know who might also enjoy it and leave me a five-star review, that really helps me and the show out and would really mean the world to me!
Time Stamps
1:04 - Today’s interview is with Nathan Barry of ConvertKit!
4:11 - Nathan finds fulfillment in empowering creators, fostering creativity, and enabling global impact.
7:45 - Nathan's journey soared from app design to bestselling author.
11:43 - Learn how Nathan leveraged ebook sales and founded ConvertKit.
13:34 - Nathan stresses focus even when having a toddler at home.
16:20 - Nathan advocates focused value, automation, and delegation, highlighting teamwork for efficiency and growth.
19:44 - While content is important, it's your unique perspective and life experiences that drive it.
22:26 - Nathan emphasizes initial content creation, then strategic leverage and maximizing existing material for growth.
24:13 - Respect creators with genuine skills; real-life expertise enriches online teaching authentically.
25:30 - Nathan advises us to focus on living interesting experiences offline in order to be engaging online.
28:23 - Master basics, and stay consistent; daily effort eventually leads to significant online growth.
31:22 - Nathan's wife's unwavering belief in ConvertKit led to its remarkable success.
34:35 - Hear how Nathan personally writes birthday and anniversary cards to ConvertKit team members.
36:56 - Nathan truly values his team, offering competitive salaries and an inclusive environment.
38:56 - What does it mean to build a loyal team?
42:02 - I point out an example of how I have seen Nathan's generosity firsthand.
43:20 - Nathan stresses that in the creator world, trust, fairness, and positive-sum collaborations build lasting connections.
45:50 - Nathan points out how modern technology simplifies online creation.
49:20 - The creative industry will expand with larger audiences and refined success systems, Nathan predicts.
50:54 - Creators leverage audiences, creating mind-blowing potential.
54:37 - I point out how creators face the decision to transition from sponsorships to creating sustainable enterprises.
56:45 - Nathan adds that creators may face income fluctuations during career transitions.
58:05 - Nathan feels that creators who transition careers need strategic planning.
1:02:19 - Nathan makes a case for how important effective time management is.
1:06:09 - How often does Nathan travel on a monthly basis?
1:07:18 - Intentionality guides every aspect, from time management to fitness.
1:08:06 - Nathan values and prioritizes his sleep, aiming for eight hours per day.
1:10:04 - Limiting information flow and embracing asynchronous work enhances focus and productivity.
1:12:14 - Nathan argues for the importance of consistent execution.
1:14:52 - Nathan shares where he can be found online.
Resources
Subscribe to Nathan’s YouTube Channel
Read Nathan’s Designing Web Applications Book
Check Out The Nathan Barry Show
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