2min chapter

The Digital Agency Growth Podcast  cover image

How To Keep Your Agency's Pipeline Full Without Cold Calling Or Burnout

The Digital Agency Growth Podcast

CHAPTER

The Importance of Proximity in Prospecting

On average, humans can hold around 150 loose connections in their lives. These are the sorts of people that you might invite to big party or your wedding. When you expand that out to not just your circles of influence, but those of your team and others on your team, then you're getting to a whole lot of your market that would be willing to talk to you if you just phrased things the right way.

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