What is the difference between growth and scale, and how can we as digital marketers set marketing goals based on the numbers rather than just the desire for ‘more clients’?
In today’s episode of The DigitalMarketer Podcast, Mark is joined by Damian Papworth, the CEO of Globital – a global, white label, wholesale digital agency resource partner.
Together they are addressing some of the more common barriers to scale as a digital marketer in a global economy, by unpacking what is required to run a successful white labeling global agency.
Damian is an expert in helping agencies scale with less.
And as we’ll learn, it’s as much about number crunching and turning your fixed costs into variable costs as it is about clever strategies.
Damian Papworth has worked with over 250 marketing agencies in 9 countries using 300 international staff to help scale agencies using a proven digital marketing system that is audited – and highly successful.
As the CEO of Globital, a global, white label, wholesale digital agency resource partner, Damian is a down-to-earth Australian who understands the ever-changing digital marketing industry better than most – and from quite a high perch!
KEY TAKEAWAYS:
-04:05 How to set marketing goals based on the numbers rather than the strategy
-11:30 How Globital helps agencies scale with less risk
-17:55 The ethics of some white label agencies doing what they do as a marketing channel
-28:37 How agencies need to go niche ahead of a potential recession
Connect with Damian Papworth:
-Website - Globital Digital Marketing Agency
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
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