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98: What Your Food Ate

Made You Think

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The Rise and Fall of Short Form on Instagram

I had written off short form on the multiple platforms a bit because as there were like new like ways of posting. I think one of the surprising things with it is that Instagram has actually made a pretty big dent, right? Like reels have gotten very popular and I think it helps. One of the big things that really helps is that brands pay a lot more for Instagram placement than TikTok placement. So you'll get those like spurts of, you know, crazy virality on TikTok that you don't always get on Instagram.

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