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5min chapter
IAB Tech Lab Special: Open RTB
Marketecture: Get Smart. Fast.
The Birth of OpenRTB Standardization
Exploring the challenges of early programmatic advertising and the journey towards creating a standard protocol like OpenRTB to streamline bid request formats across multiple platforms. The chapter delves into the origins of real-time bidding (RTB), key industry players involved, and the efforts to bring about standardization in the RTB processes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode