Crappy Customer Research Is Hurting Your Ecom Business (With Sarah Levinger)
The Andrew Faris Podcast
00:00
Beyond Customer Avatars: Targeting with Insight
This chapter critiques the reliance on outdated customer avatar templates in marketing, arguing for a deeper understanding of consumer preferences and behaviors. It highlights the need for brands to evolve their strategies and insights to ensure effective outreach and enhance sales.
Play episode from 02:11
Transcript
