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7min chapter
Crappy Customer Research Is Hurting Your Ecom Business (With Sarah Levinger)
The Andrew Faris Podcast
Beyond Customer Avatars: Targeting with Insight
This chapter critiques the reliance on outdated customer avatar templates in marketing, arguing for a deeper understanding of consumer preferences and behaviors. It highlights the need for brands to evolve their strategies and insights to ensure effective outreach and enhance sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode