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The Good, The Bad and The Ugly Of CPM Advertising on Amazon
Seller Sessions Amazon FBA and Private Label
How to Stop VCPM Campaigns
Amazon has been pushing VCPM so much in the beginning that, you know, and people also kind of said, Oh my goodness, this is amazing. So what did we do for our clients? We paused all VCPM campaigns. And the results of that was I'll give you one example where this happened instantly. The moment we stopped VCPM, their tacos went down to 4.9%, which is insane.
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