The Role of Brands in Business

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Doot: I'm a patterned recognizer. And zoom and covert has done to me, it has actually challenged my ability to recognize patterns. So i want to av just pick up something you went past quite quickly therebut but i think it's quite an important point. The purpose of the company clarifies why we exist. As i've mentioned before, brands too have a reason to exist. Yet there are so many fractures in today society that brands have a real role in some ways patching those fractures. But in so doing, there are business opportunities for those brands. That's what i mean.

In this episode Chris Hirst speaks to Laxman Narasimhan, CEO of Reckitt, about his approach to leadership and how to connect with staff in a global company. Reckitt is the global consumer goods giant behind household brands such as Dettol, Durex, Vanish, Neurofen and Strepsils. Before running Reckitt, Laxman held senior positions in PepsiCo and McKinsey. To subscribe to the No Bullsh*t Leadership podcast, made in partnership with Havas Creative, click here: https://pod.link/1533418365

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