
Ep 215: AKNF - How Unilever Launches New Products in 39 Days with Selina Sykes, Elliot Roazen and Rob and Dan from Pilothouse.
DTC Podcast
00:00
The All Killer No Filler Show
Mr. Northia: I think the content side of things is super important, but not necessarily written content. He says creator-generated content and reviews are key for new brands to kind of get that initial momentum going. And then making sure that you're able to capture those folks outside of TikTok which is a highly top-of-funnel platform. So how do you get folks interested at the top of the funnel and then how do you maintain that connection and get them seamlessly to make a purchase? Easy, right? Yeah. Eric Dick: We'll see you next time. See you later.
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