S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love
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Brand Launches - What's Your Customer?
A lot of brands, i actually don't even know who their customer is. Andi run some ads and see if people are interested in the brand. You ae going to be disappointed if you do all that worky,. no brand launches, and they're like, guesswell, we just did 500 million dollars in sales to day. That is a much better way to launch. Ye, don't launch the crickets. Don’t spend two million dollars on a marketing agency, building a really nice web site and a, you know, building out a really great packaging and then launch, and then launch thecrickets. I think it was like reed hoffman
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