Episode 042 - Copywriting and Magic
Copywriters Podcast
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The Importance of Authenticity in Sales Letters
In sales letters, one of the most important principles we teach is that the sales letter is really about the prospect and the product or the service in the prospect's life, not about you. A lot of magicians are very me focused, just like I think a lot of copy is written. The audience gets more emphasis when it comes to magic because they're actually receiving all the benefits. They also don't realize at the end of the show that you've orchestrated this whole thing.
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