
S4 E2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
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Facebook's Advantage Plus Shopping Campaigns
Facebook launched a new ad feature in November that uses machine learning to optimize audiences and creative. When you had access to it in the beta, you were "fucking gold" because nobody else was able to use it. Oliver: There is still a little bit of there's still a lot of personal touch when it comes to these things.
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