The final days of a campaign can be hectic. The Conservatives had to pull together a couple of advertisements on short notice. Every party is sending their leader on a cross-country tour and volunteers on the ground are pulling out all the stops to ID their supporters in order to get them out to the polls on election day.

There’s a lot going on in this last week before election day. Ads, tour, get-out-the-vote. So, what’s the story on how parties actually get it done?

Throughout this election, three veteran party organizers have been joining me on The Writ Podcast to explain the ins and outs of campaigning — and they’re back one last time!

Laura D'Angelo has worked Tour Central for the Liberals in elections both federally and provincially, and was director of campaign operations for the Liberals in 2019. She is the vice-president, national strategy and public affairs at Enterprise Canada.

Melanie Paradis was director of communications for past Conservative Party leader Erin O'Toole and is president of Texture Communications.

Cheryl Oates was the executive director of communications and planning for former Alberta premier Rachel Notley. She’s principal at GT Executive Advisors and is the co-host of The Discourse podcast.

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A material world

The Economy, Stupid

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